Maija Itkonen

Entrepreneur, Inventor of Pulled Oats

Vegetarian and vegan diets are becoming common. A new phenomen called pulled oats has become familiar word to finnish citizens throughout the country. What should we make of all this?

The future of a plant-based diet

Popularity of vegetarian food has sky rocketed in the recent years. This years success story is the finnish invention, pulled oats: the product has gained a solid fan base who empty the shelves off this product within hours of it being delivered to the store. Is this a sign of our eating habits changing, for good? Maija Itkonen, the inventor of pulled oats, will shine a light on the future of plant based protein products and how we are changing what we eat.